Tag: ‘file-sharing’

Jan 22

Pirates: most valuable music industry Customers

IFPI (International Federation of the Phonographic Industry), representing the recording industry worldwide with some 1400 members in 72 countries, announced 2009 Digital Music report again putting the blame for decreased physical sales on file-sharers. In their annual Digital Music Report, IFPI states that file-sharers (pirates) are half as likely to buy physical music than the average music buyer. Although the report is about digital music, they carefully avoid saying anything about file-sharers and digital sales. TorrentFreak concluded very different picture from barely 2 pages of report published online:

Compared to music buyers, music sharers (pirates) are:

  • 31% more likely to buy single tracks online.
  • 33% more likely to buy music albums online.
  • 100% more likely to pay for music subscription services.
  • 60% more likely to pay for music on mobile phone.

The music industry own figures show pirates are paying more for music in digtal form, than average phisical music buyer; not forgeting fact, that digital music is cheaper that same one on phisical media, like CD. It’s very clear that music industry should get more respect for Customers actually growing their business: blame file-sharers for not buying CD’s, yet gladly taking their money for digital music.

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